The United Talent Agency (UTA) has announced the appointment of Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. This strategic move aims to enhance UTA's capabilities in crafting innovative brand and entertainment strategies for its corporate clients. Based in New York and Los Angeles respectively, Schumacher and David will report to the division’s co-heads, David Anderson and Julian Jacobs. Their expertise in driving cultural relevance and innovative strategies is expected to significantly contribute to UTA's continued growth and success.

Schumacher brings a wealth of experience from his previous roles at companies such as Lyft, Coinbase, Faherty, and Kernel, where he played pivotal roles in shaping brand strategy, product innovation, and advertising. As CMO of Kernel, a food and technology startup founded by Steve Ells, Schumacher honed his skills in developing comprehensive brand strategies. Earlier in his career, he worked at Accenture’s What If Innovation, Venables Bell & Partners, and Walton Isaacson, further solidifying his expertise in brand development.

At Lyft, Schumacher was instrumental in building the company’s Entertainment & Culture function, leading brand marketing efforts that included overseeing entertainment and sports marketing, social media, influencer marketing, and brand strategy. He launched Lyft Entertainment in 2018, which produced Emmy-nominated content and award-winning campaigns that expanded the brand's cultural presence across various industries.

David, on the other hand, has an impressive track record in managing high-profile brand partnerships and events. Her most recent role was as a senior executive at 1000heads, where she oversaw Google's business and spearheaded the Google Pixel creator advocacy program during significant cultural moments like the Super Bowl, FIFA World Cup, Coachella, and the Grammys. Prior to this, she directed several digital and experiential initiatives for Mastercard at major sporting events such as the PGA, Pebble Beach, and Arnold Palmer Invitational while working at Octagon.

David's career also includes managing brand partnerships and events at Universal Music Group, where she led multichannel marketing campaigns for artists like Post Malone, Hailee Steinfeld, The Weeknd, and Joe Jonas. At PMK*BNC, she oversaw Samsung’s White Glove Influencer Program and directed large-scale partnerships with the NBA, Warner Bros. Studios, Lionsgate, and C3 Presents, enhancing Samsung's entertainment marketing strategy.

The addition of Schumacher and David to UTA's team underscores the agency's commitment to expanding its advisory and consultancy services for Fortune 500 brands. Since its establishment in 2017, UTA Entertainment Marketing has grown to over 80 global employees and continues to position itself as a leader in entertainment and culture strategies. With the recent acquisition of JUV Consulting in 2024, UTA further strengthens its capabilities within the marketing division, ensuring it remains at the forefront of industry trends and innovations.