Revolutionizing the Live Music Experience: Le Poisson Rouge Partners with KYD Labs for Blockchain-Powered Ticketing

New York City's iconic music venue, Le Poisson Rouge (LPR), has announced an exclusive, multi-year partnership with KYD Labs, a live event ticketing platform, to power all shows and tickets on-chain. This collaboration marks a significant milestone as LPR becomes the first major U.S. venue to transition its entire ticketing system on-chain.

Unlocking the Future of Live Music Ticketing

Embracing Blockchain Technology for Transparency and Efficiency

Le Poisson Rouge's decision to partner with KYD Labs stems from its commitment to leveraging cutting-edge technology to benefit both artists and fans alike. By harnessing the Aptos blockchain, KYD Labs enables LPR to streamline ticketing operations, ensuring that artists have unprecedented access to fan data while enhancing overall fan engagement. This move not only promises to optimize ticket pricing and booking rates but also curtails secondary market resales by empowering LPR to capture 100% of fees on resale transactions.The partnership with KYD Labs represents a significant shift in the live music industry, as LPR becomes the first major U.S. venue to fully embrace on-chain ticketing. This transition to blockchain-powered ticketing promises to revolutionize the way artists and venues interact with their audiences, unlocking new opportunities for data-driven decision-making and enhanced fan experiences.

Empowering Artists and Venues with Data-Driven Insights

The partnership between LPR and KYD Labs empowers artists and venues by providing direct access to fan data, enabling better marketing strategies, optimized ticket pricing, and enhanced fan engagement. This is a significant departure from the limitations imposed by traditional ticketing systems, which have often restricted the ability of artists and venues to effectively leverage customer data.By automating the utilization of artist and venue data, KYD Labs enables LPR to achieve up to 10x returns on ticket, merchandise, and advertising expenditures. This direct-to-consumer model not only enhances advertising returns but also triples the reach of paid campaigns across platforms like TikTok, Instagram, and Snapchat.

Transforming the Live Music Industry

The partnership between LPR and KYD Labs represents a pivotal moment in the live music industry, as it paves the way for a new era of transparency, efficiency, and enhanced fan experiences. By embracing blockchain technology, LPR is setting a precedent for other venues and artists to follow, empowering them to reclaim control over their ticketing processes and unlock the full potential of their fan bases."As both a musician and independent venue owner, I'm excited to explore new technologies with the potential to finally bring tangible benefits to artists and venues," said David Handler, Co-Founder of LPR. "Giving artists more direct access to their public is exciting, deserved, and overdue. The detailed metrics provided by KYD create an unprecedented opportunity to leverage customer data to remain competitive."Ahmed Nimale, Co-Founder and CEO of KYD Labs, echoed this sentiment, stating, "We're empowering artists and venues to reclaim control over their ticketing processes. By removing the barriers imposed by legacy ticketing providers, we're ushering in a new era where fan data is transparently accessible, driving greater efficiency and revenue."

Aptos Blockchain: Powering the Future of Live Music Ticketing

The partnership between LPR and KYD Labs is further bolstered by the integration of the Aptos blockchain, a cutting-edge technology that is poised to transform the live music industry. Aptos' innovative approach to blockchain development has enabled KYD Labs to create a seamless and efficient ticketing platform that addresses the shortcomings of traditional ticketing systems.Mo Shaikh, CEO and Co-Founder of Aptos Labs, an investor in KYD Labs, expressed his enthusiasm for the partnership, stating, "KYD Labs is correcting the missteps of legacy ticketing providers by removing the friction synonymous with Web2 ticketing for fans, and enhancing experiences on top of that with real-world rewards."The integration of the Aptos blockchain empowers LPR to provide its artists and fans with a more transparent, secure, and efficient ticketing experience, setting a new standard for the live music industry.