Lobster Lovers Rejoice: Cousins Maine Lobster Expands Midwest Presence

Cousins Maine Lobster, the popular food truck and franchise chain, is set to bring its authentic Maine lobster delicacies to the Midwest, with plans to launch two new food trucks in Indiana and open franchised locations in Evansville, Indiana, and Louisville and Lexington, Kentucky. This strategic expansion is part of the company's broader initiative to build brand awareness and satisfy the growing demand for its signature lobster rolls, tacos, and tots across the region.

Bringing the Taste of Maine to the Heartland

Hitting the Road with Lobster-Filled Food Trucks

Cousins Maine Lobster is embarking on a Midwest and Southeast tour, deploying two food trucks to Indiana from July 26 to 29. One truck will be stationed in Madison, while the other will set up shop in Indianapolis, providing locals and visitors alike with the opportunity to indulge in the brand's renowned Maine-sourced lobster dishes. This strategic move aims to introduce the Cousins Maine Lobster experience to new markets and build a loyal customer base in the region.The food truck fleet, which now exceeds 50 nationwide, offers a diverse menu featuring the brand's signature lobster rolls, tacos, and tots. These menu items are crafted using only the freshest Maine lobster, ensuring an authentic taste of the Northeast that is sure to delight taste buds. By bringing their mobile eateries to the Midwest, Cousins Maine Lobster is poised to captivate a new audience and solidify its reputation as a premier destination for high-quality, lobster-centric cuisine.

Expanding Franchise Footprint in the Heartland

In addition to the food truck tour, Cousins Maine Lobster is set to open franchised locations in Evansville, Indiana, and Louisville and Lexington, Kentucky, in September. This strategic expansion into the Midwest market reflects the brand's commitment to bringing its unique lobster-focused offerings to a wider audience.The new franchised locations will provide a more permanent presence for Cousins Maine Lobster in the region, allowing customers to enjoy the brand's signature dishes in a brick-and-mortar setting. This move not only strengthens the company's overall footprint but also demonstrates its confidence in the Midwest's appetite for authentic Maine lobster cuisine.

Satisfying the Midwest's Craving for Lobster

The decision to expand into the Midwest is a testament to the growing demand for Cousins Maine Lobster's offerings in the region. As the brand's popularity continues to soar, the company recognizes the untapped potential in the Heartland, where seafood enthusiasts and lobster lovers alike have been eagerly awaiting the opportunity to indulge in the brand's signature dishes.By bringing its food trucks and franchised locations to Indiana and Kentucky, Cousins Maine Lobster is poised to captivate a new audience and solidify its position as a premier destination for high-quality, lobster-centric cuisine. This strategic expansion not only satisfies the Midwest's craving for the taste of Maine but also reinforces the brand's commitment to delivering an exceptional dining experience to customers across the country.