Barbie's Friendship Adventure: Reviving the Malibu Waves Community Center

Mattel, in collaboration with Outright Games, has unveiled the highly anticipated "Barbie Project Friendship," an adventure game that celebrates the 65th anniversary of the iconic Barbie brand. This game promises to take players on a friendship-filled journey, where they'll follow the dynamic duo of Barbie "Malibu" Roberts and Barbie "Brooklyn" Roberts as they embark on a mission to revitalize the run-down Malibu Waves Community Center.

Unlock the Glam Makeover and Explore the Vibrant Community Center

Reviving the Malibu Waves Community Center

The Malibu Waves Community Center, once a vibrant hub of activity, has fallen into disrepair. Barbie "Malibu" Roberts and Barbie "Brooklyn" Roberts have set out to change that, determined to breathe new life into the center with a total glam makeover. Players will join the dynamic duo on this exciting journey, working alongside their friends and family to transform the community center into a sparkling, modern space that caters to the needs and interests of the local residents.

Unlocking Fabulous Outfits and Exploring New Areas

As players progress through the game, they'll have the opportunity to unlock a variety of fabulous outfits for their Barbie characters. These stylish ensembles will not only enhance the visual appeal of the game but also allow players to express their creativity and personal style. Additionally, players will be able to explore new areas of the community center, uncovering hidden secrets and discovering exciting new activities to engage in.

Collaborating with Familiar Faces

The game features a cast of beloved Barbie characters, including Ken, Teresa, and Nikki, who will join the player on their journey to revitalize the Malibu Waves Community Center. Players will have the chance to collaborate with these familiar faces, whether it's making ice cream with Ken, renovating the arcade with Teresa, or customizing scooters with Nikki. These interactions not only add to the game's charm but also reinforce the importance of friendship and teamwork in achieving their goals.

Bringing the Barbie Universe to Life

"Barbie Project Friendship" is set within the world established by the popular Barbie television series, including the iconic "Barbie Dreamhouse Adventures" and "Barbie A Touch of Magic." The game has been created with the support of the series' head writer, Ann Austen, who has extensive experience in producing and developing Barbie animated content. This ensures that the game seamlessly integrates with the existing Barbie universe, providing a familiar and immersive experience for fans and newcomers alike.

Multiplayer Excitement and Cherished Memories

The game offers both solo and co-op gameplay options, allowing players to embark on the adventure alone or invite a real-world bestie to join in the fun. The two-player local co-op mode features a series of mini-games, encouraging players to work together and create cherished memories. This collaborative aspect of the game aligns perfectly with the theme of friendship, further enhancing the overall experience.

Bringing Barbie to a New Generation of Gamers

"Barbie Project Friendship" marks a significant milestone for the Barbie brand, as it expands its reach to a new generation of young players across various gaming platforms, including Nintendo Switch, PlayStation, Xbox, and PC. This move not only showcases Mattel's commitment to adapting the beloved brand to the digital age but also demonstrates the enduring appeal of Barbie and her ability to captivate audiences of all ages.

A Profound Partnership and a Shared Vision

The collaboration between Mattel and Outright Games has been instrumental in bringing "Barbie Project Friendship" to life. Erika Winterholler, the head of business development for digital gaming at Mattel, expresses the company's excitement to introduce more Barbie adventures to a new generation of players. Stephanie Malham, the managing director of Outright Games, echoes this sentiment, stating that it is an honor to work with such a profound and beloved brand like Barbie, which serves as an iconic role model for children around the world.