Naomi Campbell speaks out against ‘tick box’ practices in fashion industry

2024-06-19
Naomi Campbell speaks out against ‘tick box’ practices in fashion industry

Naomi Campbell's Crusade for Diversity: Exposing Fashion's Unfulfilled Promises

Naomi Campbell, the iconic British supermodel, has been a trailblazer in the fashion industry for decades. Her unwavering commitment to promoting diversity and inclusion has made her a powerful voice for change. As she prepares to launch an exhibition celebrating her illustrious career, Campbell is once again shining a spotlight on the industry's shortcomings and the need for meaningful, long-term progress.

Holding the Fashion Industry Accountable

Frustrations with Superficial Diversity Efforts

Naomi Campbell has expressed her frustrations with the fashion industry's approach to diversity and inclusion. She has witnessed brands and companies that are quick to "look good" by making surface-level commitments, only to fall short when it comes to genuine, sustained efforts. Campbell emphasizes that true progress requires a deeper level of investment and a genuine commitment to the community."A lot of people can come up to me and say, 'Oh we want this, we want that.' But that can go through one ear or the other if it's just for a 'tick the box'," Campbell told Bloomberg. "I'm not into ticking the box. You have to show me that you really want to commit into the community and the infrastructure."

Offering Insights, Only to Be Disappointed

Campbell has shared that she has previously offered her insights and expertise to brands, hoping to contribute to their diversity and inclusion initiatives. However, she has often been disappointed by the lack of follow-through and the industry's tendency to revert to old habits once the spotlight has shifted."You know, there's been brands where they've been in trouble, they just want to look good. And I've gone out to help, and then once I've helped, or things have turned around, they've just forgotten," Campbell said. "It doesn't work that way – so I'm learning too."

Concerns About Sliding Backwards

As Campbell prepares to launch her exhibition, "Naomi: In Fashion," at the Victoria & Albert Museum in London, she has expressed concerns about the industry's commitment to diversity. Speaking at a promotional event for the exhibition, Campbell shared her worries about the potential for the industry to slide back into its old ways."Will [diversity] remain? That is a question I don't really want to think about but that is what I'm thinking about, because as I am again looking at the collections, I'm starting to get nervous that we are sliding back," Campbell said.

Driven by a Sense of Duty

Despite the frustrations, Campbell remains committed to using her voice and platform to keep the industry accountable. She believes her work is not yet done, and she feels a sense of duty to continue advocating for meaningful change."Why do I stay doing what I do?" Campbell added. "Because my work is not done. I feel that I have to use my voice and platform to keep at them."

Celebrating a Trailblazing Career

The upcoming exhibition, "Naomi: In Fashion," is a testament to Campbell's remarkable career and her enduring impact on the industry. The exhibition will showcase garments and memorabilia from her nearly 40-year career, highlighting her journey as one of the foremost Black models in the world.In a review of the exhibition, The Independent's Adam White praised its visual triumphs, describing it as "an exhibition largely defined by pleasure, gorgeous gowns and remarkable bone structure." However, he also noted that the exhibition may not be as "arresting or insightful" as it could have been, suggesting that there is still more work to be done in truly capturing the depth and significance of Campbell's legacy.As Naomi: In Fashion opens its doors on June 22nd, it serves as a reminder of the progress that has been made, as well as the work that still lies ahead. Naomi Campbell's unwavering commitment to diversity and inclusion in the fashion industry continues to inspire and challenge the industry to do better, to make good on its promises, and to create a more equitable and inclusive future.

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