Olympian Inspiration: How the 2024 Paris Games are Fueling Fashion and Beauty Innovations

As the world eagerly awaits the 2024 Paris Olympic Games, the international sporting event has become a wellspring of inspiration for fashion and beauty brands around the globe. From official licensing deals to creative collaborations, the Olympic spirit is infusing the world of style with a renewed sense of athleticism, national pride, and timeless elegance.

Unleashing the Power of the Olympic Rings

Omega: Timekeeping Precision Meets Iconic Design

As the official timekeeper of the Olympic Games since 1932, Omega has a long-standing tradition of commemorating each edition with a series of exclusive timepieces. For the 2024 Paris Games, the Swiss watchmaker has unveiled two standout models that seamlessly blend technical prowess and Olympic symbolism.The Seamaster Diver 300M features a steel and 18-karat "Moonshine" gold case, with the seconds hand bearing the iconic 2024 Olympic Games logo. This limited-edition timepiece, available only at Omega's Paris boutique, captures the essence of the event with its sleek, sporty design.Omega's Speedmaster Chronoscope, unveiled exactly 100 days before the opening ceremony, takes the brand's legacy as the "Moonwatch" to new heights. Offered in four distinct models, this 43-mm chronograph boasts a silvery white opaline dial with three dark gray timing scales and two sub-dials, allowing for a wide range of measurements – a nod to Omega's long-standing role in timekeeping for the Games. The caseback features a mirror-polished "Paris 2024" logo, the Olympic rings, and the date, cementing the watch's connection to the prestigious event.

Pandora: Jewelry Inspired by the Olympic Spirit

Danish jewelry powerhouse Pandora has created a nine-piece capsule collection inspired by the 2024 Olympic and Paralympic Games. Sold in Pandora stores, online, and at select official Paris 2024 stores across the French capital, the limited-edition collection features a bracelet commemorating the competition, as well as charms depicting the Phryges mascots and the iconic Olympic and Paralympic symbols.French athletes Estelle Mossely, the 2016 Rio de Janeiro gold medalist, and Sakina Karchaoui, captain of the French women's national soccer team, lend their star power to the campaign, embodying the collection's celebration of athletic excellence and national pride.

Montblanc: A Centennial Tribute to the 1924 Games

In 1924, as France hosted the first Winter Olympics in Chamonix and the Summer Games in Paris, Montblanc introduced its most famous writing instrument – the Meisterstück. To commemorate the centennial of these historic events, the brand has unveiled the Meisterstück x Olympic Heritage Collection.The collection features a range of writing instruments, including a version dressed in the signature red lacquer of the 1924 Games, adorned with symbols such as the five Olympic rings, a laurel wreath, and a javelin thrower from the event's official poster. Additional models come in blue-gray resin and platinum, engraved with a landscape from the Chamonix valley. Complementing the pens are special-edition notebooks and two unique ink colors.

Lacoste: Reinterpreting the 1924 Aesthetic

For its sixth Olympic Heritage collection, Lacoste has released an eight-piece "Paris 1924" line, ranging from polo shirts and shorts to caps and a waterproof jacket. The brand has reinterpreted the graphic codes of the 1924 competition, splashing them across the chest or discreetly tucked along the hems of the garments.Available online, at the Olympic Store, and through a pop-up in the Paris Charles de Gaulle airport from August 1, the Lacoste collection allows fashion enthusiasts to channel the spirit of the 1924 Games with a modern, sporty flair.

Embracing the Olympic Spirit: Brands Beyond the Licensing Deals

While only a select few brands can claim official merchandise status for the 2024 Paris Games, the Olympic spirit has inspired a diverse array of fashion and beauty labels to create their own unique interpretations.

Marine Serre: Redefining the Olympic Rings

In a special capsule for online retailer Ssense, French designer Marine Serre has reinterpreted her signature crescent moon motif as a take on the Olympic logo's interlaced rings. The "Six Moons" collection includes a range of athletic essentials, from tank tops and biker shorts to sports bras, headbands, and caps.

Sandro: Sporty French Chic

Parisian brand Sandro is offering a capsule of summer essentials that tap into France's iconic blue, white, and red color palette. The collection spans from socks and shorts emblazoned with the national colors to a special edition of the brand's Flame sneaker, adding a touch of sporty je-ne-sais-quoi to any wardrobe.

Etam: Empowering Female Athletes

French lingerie giant Etam has tapped a diverse roster of high-level female athletes to collaborate on sports-inspired capsule collections. In addition to tennis player Caroline Garcia, the brand has enlisted handball player Estelle Nze Minko, judoka Audrey Tcheuméo, boxer Amina Zidani, para-triathlete Gwladys Lemoussu, and kitesurfer Lauriane Nolot to create a range of supportive, comfortable, and stylish garments.

Maje: Chic Athleisure for the Modern Pentathlete

Rising French pentathlon star Élodie Couvel is the face of Maje's latest athleisure capsule, which includes satin shorts, a polo dress with a rhinestone-decked removable collar, and a tuxedo-striped jogging set – blending athletic performance with Parisian elegance.

Camille Fournet: Leather Goods for the Sporting Enthusiast

As France transforms into the world's biggest sporting ground for the 2024 Games, leather goods specialist Camille Fournet has reworked five essential items: a volleyball, a tennis racket cover, boxing gloves, card holders inspired by sports tracks, and a sports bag – all crafted with the brand's signature savoir-faire.

Mené: Olympian Jewelry Inspired by Ancient Greece

Investment jewelry brand Mené has reimagined its Olympia collection, drawing inspiration from the ancient Greek Olympic Games and their tribute to Zeus. The collection features motifs such as the wild olive leaf crown used as medals, the Greek goddess Nike, and even a miniature two-handled antique vase – all available in 24-karat gold or solid platinum.

Mio Harutaka: Flags of the World in Sparkling Jewels

Tokyo-based jewelry designer Mio Harutaka, known for her whimsical nature-inspired creations, has crafted a collection of flag rings set with sapphires, diamonds, and rubies on white gold. The Paris 2024 version is a fitting piece of bling to commemorate the Olympic spirit.

Dukashi: Strength and Resilience in Challenging Times

Ukrainian jewelry brand Dukashi, represented by the country's national rhythmic gymnastics team, has created a capsule collection that celebrates the qualities of strength and resilience – essential for top-level athletes and for those facing adversity.

Macon & Lesquoy: Celebrating the "Everyday Athletes"

Embroidery specialist Macon & Lesquoy has taken a lighthearted approach with a series of tongue-in-cheek brooches that celebrate the "everyday athletes who have made laying flat into an Olympic sport."

Casetify: Customizable Patriotic Phone Cases

Tech accessories company Casetify is offering a range of customizable phone cases in the colors of the French Athletics Federation, allowing fans to show their support for the home team.

Barefoot Dreams: Cozy Comfort for Cheering from Home

As an official licensee of Team USA, Barefoot Dreams has created a cozy collection of stars-and-stripes throws, patriotic socks, pet beds and sweaters, and wearable blankets for adults and children to cheer the Olympic athletes on from the comfort of home.